Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Family of 6 living in a renovated vintage airstream
A lot of parents dream of hitting the road in an RV with their kids, but not many families would choose to live that way full time. Well, that’s not the case with today’s featured Tiny House story! Meet are the Longneckers, a family of SIX that have been living full time in an RV for the last 5 years! They started out by downsizing into a fifth wheel trailer, but after a few years on the road, they realized it was too big. Parking their giant trailer was difficult, and they weren’t able to go off-the-beaten track as much as they would have liked. So they downsized once again! This time into a renovated vintage airstream.
TAKE A TOUR OF THIS FAMILY’S INCREDIBLE RENOVATED VINTAGE AIRSTREAM :
COST TO PURCHASE & RENOVATE AN AIRSTREAM
- The Longneckers were able to find a vintage airstream for just $13,000. That’s a steal when you consider the new airstream of the same size could retail for up to $96,000!
- Renovation costs were somewhere around $35,000
- So the total cost is estimated to be $48,000
FOLLOW TINY SHINY HOME ON INSTAGRAM
FEATURES OF THIS RENOVATED VINTAGE AIRSTREAM:
- Large kitchen
- Solar Power – 400 amp hour batteries
- Bathroom with shower & nature’s head compost toilet
- Desk/Office area so that Jonathan can work on the road
BUT…. WHERE DO THEY ALL SLEEP?
With very limited space in their renovated vintage airstream (only 220 square feet) the Longneckers had to get creative with their interior design. The four children share a sleeping space, with two parallel bunk beds in the middle of the trailer. The parents sleep at the end of the trailer, and every night they have to make their bed by folding down the dining table and re-arranging the couch cushions into a mattress. This process might seem like a pain to some, but sometimes creature comforts have to be sacrificed if you want to live tiny.
WHY LIVE IN AN AIRSTREAM WITH YOUR FAMILY?
The Longneckers have had some amazing experiences over the last five years. They hike and camp in some of the United States’s most beautiful locations, and they home school on the road. As a family, they are closer than most. The kids have formed strong bonds with each other. Everyone is happy, living together on the road, and isn’t that what we all want for our family?
WOULD YOU LIVE IN A TINY HOUSE OR AIRSTREAM WITH YOUR KIDS?
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