Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
My Son’s Response to a Customer Screaming at His Favorite Cashier Brought Everyone in the Store to Tears
My Son’s Response to a Customer Screaming at His Favorite Cashier Brought Everyone in the Store to Tears
In a world filled with noise, chaos, and fleeting moments, there are some encounters that leave an indelible mark on our hearts. Picture this: a supermarket, a timid boy, and a cashier who became his unexpected hero. As tensions rise and voices clash, watch how one courageous act from a special young boy brings an entire store to a standstill.
William and his mom in the supermarket | Source: Midjourney
The supermarket doors slid open with a soft whoosh, and I could already feel William’s tiny hand tighten around mine. My son William is special in ways that break and heal my heart. He doesn’t talk much and is terrified of strangers.
The jarring sound of a busy store can send him spiraling into a meltdown, but today, like every other shopping trip, he was surprisingly calm.
The reason? Rachel.
William’s mother carrying him while shopping in a supermarket | Source: Midjourney
Rachel was a cashier, but to William, she was a beacon of light in the overwhelming storm of the supermarket. The first time we met her, she greeted us with the warmest smile. William, who usually hid behind my legs, had peeked out and given her a shy wave.
That was all it took. Since then, Rachel has become his favorite part of our shopping trips. He would insist on handing her the money and even help her pack our bags with diligence that melted the hardest of hearts.
Rachel greeting William | Source: Midjourney
“Mom,” William said, tugging at my hand as we navigated through the aisles. “Do you think Rachel is working today?”
“I hope so, sweetheart,” I replied, smiling down at him. “I’m sure she’ll be happy to see you.”
He grinned, his eyes lighting up. “I like Rachel. She always talks to me and lets me help.”
“Yes, she’s very kind,” I agreed, my heart warming at his enthusiasm.
“Can I give her the money today?” William asked, his voice filled with hopeful excitement.
William holding money | Source: Midjourney
“Of course, you can,” I assured him. “You’re getting really good at it.”
As we approached the checkout area, William started scanning the lines for Rachel. His eyes brightened when he spotted her familiar curly red hair and kind eyes. “There she is, Mom! Let’s go to Rachel’s line!”
“Alright, let’s get in line,” I said, steering the cart towards Rachel’s register, even though it was the longest one. Waiting was never a problem when it came to Rachel. For William, it was worth every second.
William and his mom standing in a supermarket queue | Source: Midjourney
William bounced on his toes, barely able to contain his excitement. “Do you think she’ll remember me, Mom?”
“I’m sure she will,” I said, giving his hand a reassuring squeeze.
When it was finally our turn, Rachel greeted us with her usual warmth. “Hey there, William! How are you today?”
“Hi, Rachel!” William beamed, stepping forward. “I’m good. Can I give you the money today?”
“Absolutely, William,” Rachel said with a smile. “I’ve been looking forward to it.”
William handing money to Rachel | Source: Midjourney
As we chatted and packed our bags, I couldn’t help but feel a swell of gratitude. In this chaotic world, there were still kind souls like Rachel who made it a little brighter for kids like William.
“Mom, can we come back to see Rachel next time?” William asked as we left the store, clutching his small bag of snacks.
“Of course, sweetheart,” I replied, smiling down at him. “We”ll always come back to see Rachel.”
William and his mother leaving the supermarket | Source: Midjourney
One Saturday afternoon, after picking up our essential items in the supermarket, we were standing in the cash register line when I noticed an elderly man in front of us. His face was red with frustration, and his voice grew louder with each passing second.
“This is ridiculous!” he bellowed, slamming his fist on the counter. “I’ve been using this voucher for years! You can’t just change the rules like this!”
Elderly man shouting at Rachel | Source: Midjourney
Rachel, ever calm and composed, tried to soothe him. “I’m really sorry, sir, but the policy has changed. The voucher expired last month, and I’m not able to override the system.”
The man’s face contorted in anger. “Do you think I’m lying? This is theft! You’re stealing from me!”
Rachel’s voice remained gentle. “I understand your frustration, sir. Let me call the manager…”
“I don’t want a manager!” he shouted, cutting her off. “I want you to fix this now!”
Rachel trying to calm an angry customer | Source: Midjourney
I held William’s hand closer, feeling his grip tighten. I knew how scared he could get in unusual situations like this. His breathing quickened, and I could see the panic starting to set in.
“It’s okay, William. Just stay with me,” I whispered, hoping to soothe him.
“Mom, why is he so angry?” William asked, his voice trembling.
“Some people get upset over little things,” I explained softly. “But it’s not right to yell at others. Rachel is just doing her job.” William nodded, his eyes still fixed on the scene unfolding before us.
William and his mother having a conversation | Source: Midjourney
“William, let’s just wait it out,” I said, trying to distract him. “Rachel will be okay.”
But William seemed to have made up his mind. He let go of my hand, his face set with determination. “Mom, I have to help her.”
Before I could react, he rushed towards Rachel, his small frame standing between her and the annoyed customer.
“Stop yelling at her!” William’s voice was loud and clear, his eyes fierce. The entire line fell silent, everyone watching this unexpected turn of events.
Angry William standing up for Rachel | Source: Midjourney
The old man looked taken aback, his anger momentarily diffused by the sight of the brave little boy standing up for Rachel. “What’s this?” he muttered, bewildered.
“What’s your name, kid?” the old man asked, his tone softening slightly.
“William,” he replied, standing his ground. “And you shouldn’t yell at Rachel. She’s nice.”
Rachel looked down at William, her eyes wide with surprise and gratitude. “William, it’s okay,” she said softly, reaching out to touch his shoulder. “Thank you, but I’ve got this.”
Rachel and William having a heartwarming moment | Source: Midjourney
William shook his head. “No, he shouldn’t yell at you.”
The old man sighed, his shoulders slumping. “Fine, keep your discount,” he grumbled, turning away and walking out of the store.
The whole line seemed to exhale collectively as I rushed to William, wrapping my arms around him. “Are you okay, buddy?” I asked, my voice shaking.
William nodded, his expression still serious. “I didn’t want him to hurt Rachel.”
William and his mom hugging | Source: Midjourney
Rachel crouched down to William’s level, her eyes soft. “Thank you, William. You’re my hero today.” She handed him a small piece of candy from behind the counter. “For being so brave.”
William took the candy, a shy smile creeping onto his face. “Thanks, Rachel.”
At that moment, a ripple of applause spread through the line. People smiled and whispered to each other, moved by William’s bravery.
Crowd in a supermarket cheering | Source: Midjourney
A woman behind us stepped forward and ruffled William’s hair. “You did a good thing, young man. You stood up for what’s right.”
An older gentleman gave William a thumbs-up. “Way to go, kid! We need more people like you.”
Strangers smiled at William and tried to buy him more candy, but he got shy all over again as if nothing had happened. The bits of adrenaline were gone, and he seemed very tired all of a sudden.
William’s mother carrying him | Source: Midjourney
As we walked to the car, William clung to my hand, his energy waning. “Mom, did I do okay?” he asked, looking up at me with wide eyes.
I knelt down to his level and hugged him tightly. “You did more than okay, sweetheart. You stood up for a friend, and that’s one of the bravest things anyone can do”
William’s mother hugging him in the parking lot | Source: Midjourney
As we drove home, I reflected on the day’s events. William had shown me that even in the face of fear, kindness, and courage shone through.
It was a powerful reminder that sometimes, the smallest voices can make the biggest impact. And in a world that can often be harsh and unforgiving, it’s these moments of compassion that bring us all closer together.
William and his mother hugging | Source: Midjourney
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