Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Woman takes sneak photo behind old man: Reveals what waitress is doing with his food
It’s a common belief that today’s kids lack regard for their elders. That is absolutely true in some cases; young people ought to be more appreciative of those who contributed to the creation of our nation as we know it now.
It’s not always the case, though. Young people engage in a variety of daily activities that are deserving of greater attention.
One such tale is this one. My goal is that we can assist in its propagation such that it creates pond ripples that eventually impact a great deal of people.
In 2018, Evoni Williams, who was then eighteen years old, performed her regular shift behind a counter at Waffle House in Houston.
It was there that she saw an old man who needed an oxygen tank to assist him. He was having trouble slicing his food. Evoni tried to assist the elderly man, whose hands were not functioning as effectively as they used to.
A customer named Laura Wolf wrote, “She took his plate and started cutting up his ham without hesitation.”
She posted a photo of the incident to Facebook since it moved her so much.
Wolf went on, “To him, this may seem small, but I’m sure it was huge.”
“As everything in this world looks so terrible, I’m thankful to have observed this gesture of love and caring at the start of my day.”
US news sites report that over 40,000 people have shared this act of kindness on Facebook, about a week after it was done.
Additionally, the Texas Southern University School quickly received the photo and reportedly extended an offer of a $16,000 scholarship to Evoni.
For Williams, who graduated from high school in May and has been working at Waffle House to raise money for college, it was a present that changed his entire life.
The kid claimed she didn’t think her behaviors were unusual, but she was honored to get the compliments and admiration.
Williams admitted to the Houston Chronicle, “I didn’t know the photo was taken until a couple hours later.”
The eighteen-year-old said it was clear she should be assisting the elderly man.
“It’s just something I would do for anybody, when I saw it.”
Such tales give one a great sense of warmth. Evoni, more exceptional people like you are needed in the world.
It’s fantastic that this kind deed resulted in a scholarship. Kindly post this narrative on Facebook. It will encourage more people to give to charity in their daily lives.
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