Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
After two decades of friendship, best friends buy a piece of land and establish a quaint little town that they envision as a retreat for vacations and their future retirement together
Seeking an escape from their busy city lives, four couples decided to create a unique community of tiny vacation homes to fulfill their retirement dreams together.
This eco-friendly retreat, tailored to individual needs, allows the couples to enjoy a shared experience surrounded by their closest friends. After more than two decades of friendship, these Texas couples were eager to find a quiet place away from their busy Austin homes, a place where they could immerse themselves in nature and rejuvenate.
When they discovered a piece of land near the Llano River, just an hour from Austin and perfect for nature lovers, they recognized its potential despite its rugged condition.
Fred Zipp, a former editor of the Austin American-Statesman, shared his first impressions with Garden and Gun magazine: “At first, it wasn’t very inviting”. He and his wife, Jodi, are among four couples who care about environmental sustainability and minimizing their carbon footprint. “This place has its charm, even when it’s dry”, Fred noted, pointing out the herds of wild buffalo that roam the rugged landscape. “We’re focused on conserving water for the native trees and grasses, which are really beautiful.”
The couple originally planned to build a house together, but after learning about the tiny house movement, they changed their focus and decided on individual houses and a communal building for gatherings.
With the help of San Antonio architect Matt Garcia, the vision took shape. With a budget of $40,000 per house, Garcia designed four compact 350-square-foot cabins, each equipped with a double bed, kitchenette and bathroom.
“We wanted a place where we could spend quality time together, eat together and enjoy each other’s company, while still maintaining privacy when needed”, Jodi explained.
The designs also included sustainable elements such as roofs that capture rainwater while meeting conservation guidelines. To combat the hot Texas climate, the cabins are insulated with spray foam and feature large overhangs to minimize heat gain.
Garcia focused on creating an inviting interior, contrasting the sleek metal facades with warm, grained plywood surfaces. The natural gray concrete floors add an affordable, stylish touch.
Large windows throughout the open floor plan allow for plenty of natural light and offer stunning river views. Additionally, a 1,500-square-foot community cabin serves as a hub for social activities and features a guest bedroom, living area, kitchen, and even a pool!
Reflecting on the cultural shift after the recession, Garcia said: “People began to realize that happiness does not come from owning too much space or things. I am proud to work with clients who embrace the idea that less is more”.
Although the eight friends are not yet ready for full-time retirement, their small community, called “Llano Exit Strategy” or “Bestie Row”, offers the perfect retreat. When they are not using the cabins, they rent them out to vacationers interested in the tiny house lifestyle.
“It’s like living in a Disney movie here! We have rabbits, bobcats, deer and a variety of birds. We discover more wildlife every time we visit”, they shared.
The story of “Bestie Row” sparked a lively debate on social media, with many expressing admiration for the couple’s commitment to friendship. One comment read: “What a brilliant idea! Friends building a community together is the way to go as we get older”. However, others raised concerns about the potential risks of living together in such a close relationship, suggesting that friendships could suffer.
Would you consider creating a micro-community to spend more time with your closest friends? Share this story and let us hear your thoughts!
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