Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Found Gold Jewelry on My Doorstep Every Day — When I Discovered Who Was Leaving It, I Was Stunned
When Katie stumbled across a gold necklace on her doorstep one day, she thought a neighbor might have accidentally dropped it. However, upon further investigation, she realized an unknown woman was intentionally leaving jewelry at her doorstep. What she found next turned her life upside down.
My friend once told me someone had been leaving flowers on her doorstep, and she later found out it was one of her secret admirers. They later ended up dating each other. Cute, right?
But what I experienced wasn’t anything cute. Instead, it led me to a world of deceit I never knew existed.
It all started about a month ago when I was leaving for work. It was around 8 a.m., and my husband, Matt, had already left.
I picked up my bag, grabbed the car keys, and had just opened the front door when my gaze landed on a shiny gold necklace sitting right beside our welcome mat.
I immediately placed my bag on the floor and knelt to examine it closely.
“What the…” I muttered as I picked up the necklace. Its weight and texture confirmed it was REAL GOLD!
I looked around for a note or something that could explain how it ended up there, but I found nothing.
That’s strange, I thought. That’s super strange.
I quickly slid the necklace into my bag and left for work because it was already getting late.
Later that evening, I pulled the necklace out of my bag and placed it on the kitchen table. I was certain it belonged to one of our neighbors because I couldn’t find any other logical explanation for its sudden appearance.
So, I took a clear photo of it and uploaded it to our neighborhood Facebook group. I wrote, Hey, found a necklace on my doorstep, anyone missing it?
I thought I’d wake up to a few message requests on Facebook from people claiming the necklace. I even planned to ask for proof of purchase to ensure I gave it to the rightful owner. But that never happened.
I woke up to zero message requests and a few kind comments from Mrs. Smith and Mrs. Jonathan saying they’d pray the owner finds it soon. Nothing else.
So, I just kept the necklace in my jewelry box and went on with my life, hoping to give it back to its rightful owner one day. I had no idea the person who bought the jewelry was someone I knew very well.
The following day, I was leaving for work as usual when I stumbled across another piece of jewelry on my doorstep. Gold earrings.
However, this time, I felt scared. What was going on? Was it a prank? Was someone watching me? Was this the beginning of something sinister?
I walked toward the street and looked around to see if someone was there, but I couldn’t find anyone.
What am I supposed to do now? I thought as I picked up the earrings and put them on the kitchen counter. I had no idea what to do with them.
The following day, I found a gold ring on the mat. The next day, another ring. And then a diamond-studded brooch. I was so occupied with work during those days that I didn’t get the time to investigate this properly.
Then, on Friday night, I told Matt about it.
“I have no idea who’s leaving the jewelry on our doorstep but we need to do something about it,” I said. “It’s so creepy!”
“Oh, c’mon Katie,” he said, still glued to his phone. “Doesn’t sound like it’s something bad. Maybe you’ve got a secret admirer.”
He laughed it off like it was a joke, but I was sure something was off. This wasn’t normal.
So, I decided to install a camera on our doorstep hoping to catch the generous person leaving gold jewelry on our doorstep. I was shocked when I saw the footage a few days later.
It was around 5 a.m. when a woman, dressed in a black shirt and a matching cap, appeared on our doorstep with a gold necklace in her hand. The footage showed how she looked left and right before quietly placing the necklace on our mat.
Then, she walked away like nothing had happened.
I couldn’t believe it. Why would a woman leave jewelry on our doorstep? Who was she?
Curious, I decided to wake up early the next morning. I quickly made myself a cup of coffee and sat by the window, waiting for the woman to appear at our doorstep. Sure enough, just as the sun started rising, I saw this mysterious woman tiptoeing across our driveway with another piece of jewelry in her hand.
I opened the door right when she placed it on the mat.
“Hey! Stop!” I shouted before she could walk away.
She froze and stared at me with eyes wide open.
“I’m sorry, I’m so sorry!” she said, dropping the bracelet on the ground as she raised her hands.
“Who are you?” I demanded. “And why are you leaving all this jewelry on my doorstep?”
She looked at the bracelet on the ground before her gaze landed on me again. This time, I could see a slight disappointment on her face, like I had said something she wasn’t expecting.
“You had to know the truth no matter how horrible it is,” she began, fidgeting with her fingers nervously. “I’m Tara, and I have been dating your husband, Matt. I had no idea he was married.”
I couldn’t believe my ears. I couldn’t believe the man I loved the most was cheating on me. I had heard of cheating stories, but I never thought it would happen to me.
“I’m so sorry,” she continued. “I had no idea he was married until I saw your picture on his phone last week. He told me he was single. I swear I didn’t know.”
I could feel a cloud of anger rising within my chest. I was angry, but not at her. I knew she was as clueless as me.
It was Matt who had betrayed me.
“So, what’s with the jewelry?” I asked, trying to stay calm.
Tara took a deep breath and leaned against the wall.
“This is all the jewelry he gave me,” she began. “I couldn’t keep it, so I decided to drop it here because it belonged to him. I didn’t know what else to do.”
I should’ve been furious, but instead, I was impressed by this woman. She returned the jewelry without creating a scene despite Matt’s manipulation.
I sensed she wanted revenge, so I devised a plan that would benefit us both.
“I have an idea,” I whispered. “But you’re going to have to trust me.”
She raised an eyebrow.
“What is it?” she asked.
That’s when I told her the plan and she agreed to execute it with me.
Later that night, I wore the bracelet Tara had dropped that day, but Matt didn’t notice or recognize it. Then, as Matt began to get ready for bed, I went to the living room and sent him a message from an unknown number, pretending to be Tara.
I wrote, Hey, I miss you. Can we meet tomorrow?
As expected, he took the bait and replied, Sure. Same place as always?
The trap was set.
The next day, Tara and I went to the restaurant where Matt thought he was meeting his lover. We picked a table at the back of the restaurant, ensuring it was hidden from the entrance. After a few minutes of waiting, I saw Matt entering the place with a smile.
He scanned the room for Tara, and his face lit up when he saw her approaching. But his smile vanished when he noticed me walking behind her.
“Surprise!” I exclaimed sarcastically.
“What’s happening?” he asked with wide eyes.
“Oh, I was just having lunch with your wife,” Tara smiled. “You never told me about her, did you?”
“I… I… uhh,” Matt stammered. “This isn’t what it looks like, Katie. Let me explain, please.”
“Explain what?” I snapped. “That you’ve been cheating on me for months, giving away jewelry like it’s candy, and lying to both of us?”
“No, I—”
“Don’t bother, Matt,” I cut him off. “We’re done. The jewelry you thought my secret admirer was leaving? That was from Tara. Did you really think you’d never get caught?”
Matt was speechless. I can never forget the look on his face.
“Oh, and one more thing. Here’s your engagement ring,” she said as she threw the ring at him. “Turns out, I’m not the only one who’s done with you.”
At that point, the entire restaurant was staring at Matt, and it looked like he wanted the earth to tear apart and swallow him. As planned, Tara and I walked out of the restaurant, leaving Matt to suffer in shame.
And that was the last time I saw my ex-husband, Matt. I immediately filed for divorce after the confrontation, and soon, I was free as a bird. I didn’t have to worry about a man cheating behind my back.
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