Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
A Spine-Chilling Discovery: Unveiling the Mysterious Figure
Have you ever come upon something so bizarre that it gives you the chills? Imagine, therefore, how a group of tourists might have felt upon discovering a breathtaking scene that simultaneously frightened and enthralled them. They were having a relaxing day by the river when they made this terrifying discovery, and they instantly became pale.
An Amazing Experience
Something unusual attracted the vacationers’ attention as they were unwinding by the river. There was a shadowy figure beneath the surface of the water, so unsettling in its form and presence that they were unable to look away. Their interest was aroused, and they were driven to look into it more.
The Enlightenment Moment
The tourists made the decision to approach the mysterious person closer, feeling both excited and afraid. As they worked up the guts to investigate this strange sighting, their hearts were racing. They advanced cautiously step by careful step, unsure of what they might discover. Then the air was filled with their shocked gasps.
Revealing the Reality
They were shocked to discover that the enigmatic figure was a stunning piece of art. They found a magnificent sculpture with realistic features and minute details submerged in the river. It created an eerie and alluring sight because it mixed in with its natural surroundings so perfectly. The tourists were overcome with amazement and awe.
An Interesting Story
For the tourists, meeting this enigmatic individual turned into an unanticipated journey. What had been awe and terror gave way to amazement and admiration. It made them think of the magic that lurks just below the surface in unexpected locations. This event acted as a prompt to constantly keep an eye out for remarkable moments that are just waiting to be found.
Therefore, don’t be afraid to look into something the next time you find yourself discovering something strange or visiting a new place. You might just come upon a priceless piece of art, a mystery, or perhaps a hidden treasure. Accept the unknown and let your curiosity to lead you to the remarkable.
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