Smaller houses and apartments don’t stop many Japanese couples from sleeping in different beds or even rooms. This is not some kind of an intimate issue or problem with the relationship, but something that they believe is good for them.
We at Bright Side found out why married couples in Japan choose to sleep separately, and we really like their reasons.
They have different sleep schedules.
The first thing that makes Japanese couples decide to go to bed separately is different work schedules. Waking up your significant other just because you got home late from work or have to leave early won’t result in good quality rest for them. This is why spending the night in a different room makes sense. This will give them both an undisturbed and healthier sleep.
Babies sleep with their mothers.
Japanese mothers sleep with their children and this is considered very important, so the father needs to decide if he wants to share the same bed or go to a different room. Even science has proven that co-sleeping can help parents and children get a more restful sleep. It helps the child to maintain a stable temperature and heart rate (which is really critical in infancy) and at the same time, it decreases the chance of sudden infant death syndrome. Also, this contributes to the child having better self-esteem, becoming independent faster, and doing great in school.
For them, sleeping separately means peace.
While many couples who start to sleep alone think that divorce is at their door, the Japanese see it differently. They value their sleep a lot and they don’t want to be disturbed while sleeping. This means that they don’t need and don’t like to put up with snoring, restless sleep, kicking, etc. Even though some don’t have the opportunity to sleep in different rooms, they still wish they could get their beauty sleep.
Couples have a history of sleeping separately.
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Futons are filled with cotton, which provides support and comfort. In the past, only single sized ones were used as beds. So, even if you wanted to cuddle up with your loved one, you would have ended up between the sheets, on the cold floor, and you wouldn’t feel comfortable. Today there are families that still use this type of bedding, especially because it doesn’t take up a lot of space and it is easy to store.
Do you sleep separately from your partner? Do you think this type of practice might be even better for your relationship?
Burger King Makes Waves with Decision to Close Multiple Locations
Burger King has captured attention by announcing the closure of a substantial number of its U.S. outIets. This bold move, driven by a combination of internal and external factors, reflects the fast-food giant’s commitment to reshape its operations.
By diving into the intricacies of this decision and exploring the broader context of the company’s efforts to redefine its brand, it becomes evident that Burger King is embarking on a transformative journey in the competitive reaIm of fast food.
Strategic Rationalization of Burger King’s Outlets
The strategy of cIosing restaurants is not unfamiliar to Burger King. CEO Joshua Kobza’s recognition of the company’s annual practice of shuttering a certain number of outIets emphasizes its ongoing dedication to optimal performance.
However, the announcement of closing around 400 U.S. locations represents a more deliberate and significant step.
Chairman Patrick Doyle’s assertion that franchisees unabIe to consistentIy meet the system’s performance standards will be phased out underscores Burger King’s commitment to operational excellence.
This strategic pruning of underperforming outlets enables Burger King to allocate resources towards enhancing profitable establishments, thereby elevating overall performance and brand reputation.
The Rebranding and Modernization Strategy. This move aIigns with Burger King’s broader rebranding strategy and effort to fortify its standing in the competitive fast-food landscape.
Acknowledging challenges Iike stagnant sales and intensified competition, the company launched the ambitious Reclaim the Flame rebranding campaign in 2022, backed by a $400 million investment. This comprehensive approach encompasses revamped advertising, menu streamlining, and extensive restaurant makeovers, all aimed at revitaIizing the brand’s appeal. Burger King’s commitment to modernization is further exemplified by allocating $50 million over the next two years to revamp nearly 3,000 outlets.
‘Burger King’ Gives Shocking Announcement, Says It’s Closing Its Doors For Good
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