Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Mom’s $5 Million Inheritance: Greedy Brother and Aunts Benefit, I’m Left with Just an Envelope
It is not rare that families fracture over a loved one’s assets. It sometimes goes to the extent that those set to inherit may not see eye to eye. A woman shared a story of her mother and the inheritance she left after her passing. The woman started her story saying how she was the one who took care of her mother who battled cancer. “Mom was always my best friend, so naturally, I was going to be there every step of the way while she battled this illness,” the woman wrote. However, as she was always there for her…
It is not rare that families fracture over a loved one’s assets. It sometimes goes to the extent that those set to inherit may not see eye to eye.
A woman shared a story of her mother and the inheritance she left after her passing.
The woman started her story saying how she was the one who took care of her mother who battled cancer. “Mom was always my best friend, so naturally, I was going to be there every step of the way while she battled this illness,” the woman wrote.
However, as she was always there for her mother, her greedy brother and her aunts were only around when they needed something, usually when they wanted their bills paid.
“one aunt (while my mom was on a steady decline), she wanted mom’s “contacts” to sort out a new house for her. Because my mom owned a real estate agency. The audacity was unbelievable,” the woman wrote.
Sadly, her mom passed away.
The woman then recalled the day her mom’s will was to be read. All of her family, including her brother and her aunts, as well as her late mom’s lawyer were sit in the room that resembled a scene from a Hallmark movie.
“I was sipping a cup of weak tea from one of the chipped teacups when the lawyer dropped the bomb. Mom’s savings, about all $5 million of it, was to be split between my brother and my aunts. I choked back the tea, thinking what was happening in the name of heaven. Because I got nothing. Zip. Nada.
“I was sipping a cup of weak tea from one of the chipped teacups when the lawyer dropped the bomb. Mom’s savings, about all $5 million of it, was to be split between my brother and my aunts. I choked back the tea, thinking what was happening in the name of heaven. Because I got nothing. Zip. Nada,” the woman wrote.
At that moment, tears started rolling down her face and mascara drops stained her skirt while her brother and her aunts had a hard time hiding the smirk on their faces.
“‘How on earth could my mom have done this to me?‘ I thought, wiping my nose with the face of my hand. And then, as a classic overthinker, I began to wonder whether I cared enough for her during those final months,” the poor woman kept wondering.
Next, she could see the lawyer approaching her and handing her an envelope.
When she opened it, the woman saw an address written on a piece of paper. She had no idea what was going on.
At first, she thought it could be a location to a storage her mom wanted her to clear out. The lawyer, for one, stayed tight-lipped. He only reminded the the woman that she was the person her mom loved the most.
When she got to the address, the woman realized that her mom left her a gem of a home. The house in front of her was so beautiful it resembled one from a fairytale. Even the woman’s favorite flowers were planted in the yard.
“It turns out my mom knew all about how my brother and aunts were the biggest money drains. But she wanted me to have a place to build a future and a family. To make new memories in a place that clearly has her spirit,” the woman continued her story.
Another letter on the kitchen table in this new home explained that the mom left the money to her son and her sister fully aware they would waste it the moment they put their hands on it, but she wanted to teach them the value of family, which would likely come as a lesson once they spent all the money they inherited.
“But now, I’m standing in my new kitchen, drinking coffee from the coffee machine I always wanted, and I realize that mom’s love was never in the money — no. It was in this home, and I knew that this gift would be more valuable to me than anything else.
“Hey, Mom? You still know the best.”
What are your thoughts on this story?
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