Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Tom Cruise Sparks Rumors of New Romance
Tom Cruise, the adored star recognized for his legendary parts in films such as Top Gun and Mission: Impossible, is making news once more over his romantic life. There isn’t much information available on Cruise’s romantic affairs after his split from Katie Holmes fifteen years ago. Recent sightings, nevertheless, imply that he might be dating someone new.
Cruise was seen at a party in Mayfair, London, with 36-year-old Elsina Khayrova, who was once married to a Russian oligarch, according to Daily Mail reports. Witnesses at the celebration saw that Cruise and Khayrova were a couple, and that he was obviously enamored with her.
The British-citizen former model Khayrova completed her divorce earlier this year. She became well-known in 2022 as a result of a dispute over the placement of fountains in one of her and her ex-husband’s houses, for which she had to pay a hefty price. Although the relationship between Cruise and Khayrova is attracting attention from the public, it has not been formally verified that they are a couple.
Fans and partygoers alike are excited about this recent development, which has sparked curiosity about Cruise’s dating life among the media. Rumors of Cruise’s previous relationships with Hollywood heavyweights like Shakira and his co-star on Mission: Impossible, Hayley Atwell, indicate that the public is very curious about the actor’s romantic history.
Cruise is a well-known star, so it is not surprising that the public is still drawn to his amorous pursuits. The way he handles his personal connections will certainly be closely watched by fans and observers. If Cruise and Khayrova’s relationship endures over time, only time will tell.
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