March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Vince Gill – Ain’t It Always That Way
“Ain’t It Always That Way” by Vince Gill is one of those songs that, rather than coming at you with a great boom, enters your heart slowly and stays there long after the last note dies. If you’ve ever thought back on the little ironies in life or the bittersweet quality of love, this song will seem like an old friend who really knows it.
Vince Gill’s gentle, honeyed voice carries us through the well-known highs and lows of life and love. This song is dedicated to all those who have had to confront the bittersweet reality that hopes and plans don’t always turn out the way they had hoped. But isn’t that simply the way life is?
With a genuine and moving performance, Gill expertly captures the complex facets of life’s unpredictable nature. The song seems to be a meditation on those moments when you realize that, believe it or not, the cosmos sometimes arranges things in a humorous way. This song finds its voice during those melancholy, dejected moments when you can’t help but laugh at how ridiculous everything is.
A simple yet heartfelt melody surrounds the lyrics, making it feel warm and inviting on a cold night. Because of the acoustic arrangement and Gill’s sympathetic performance, which seems like he’s speaking to you, the song feels more private and intimate.
What makes “Ain’t It Always That Way” unique is how relatable it is. Everyone has gone through moments in life when something we took for granted slips through their fingers and surprises us. But there’s a certain beauty to that unpredictable quality—a reminder that life is a journey with lots of twists and turns, and that’s okay. Rather than dwell in sorrow, the song subtly suggests the tenacity we all possess, even in the face of misfortune.
In the end, this song is a reminder that, in spite of all of its imperfections and surprises, each minute of life is precious. “Isn’t It Always That Way” offers comfort on the journey, regardless of whether you’re reflecting on missed opportunities, heartbroken relationships, or life’s inequalities.
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