Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Megyn Kelly SLAMS Drag Queens: ‘Keep Them Away From Our Kids!’ Her Bold Stance Shocks Everyone
Megyn Kelly, a well-known journalist famous for speaking her mind, recently shared her opinion on a topic that many parents are concerned about. She firmly believes that drag queens should not perform or be around children.
Megyn is known for her fearless approach to journalism and always stands by her views, no matter how controversial they may be. This time, her statement has sparked a lot of discussions, especially among parents who worry about what is appropriate for their kids.
Her strong stance on this issue has resonated with many people who feel the same way. However, there are others who disagree, believing that drag queens can be part of a fun and inclusive experience for everyone, including children.
This debate is ongoing, with passionate opinions on both sides. Megyn Kelly’s comments have added fuel to the conversation, and it’s clear that this topic isn’t going away anytime soon.
As a mother and someone who supports traditional American values, Megyn Kelly believes it’s important to protect the innocence of children. She feels that children should be kept safe from things that might harm their innocence. Kelly also thinks it’s important to stick to the values and principles that have made America strong over the years. For her, protecting kids and preserving these values go hand in hand.
Megyn Kelly’s statement speaks to the worries of many Americans who want to protect the purity of childhood. In a time when boundaries are often pushed, she reminds us how important it is to keep our children safe from influences that may not match the values many families care about.
Her words reflect the feelings of parents who believe kids should grow up in an environment that supports their growth in a positive and healthy way. Many agree with Kelly that protecting children’s innocence is an important responsibility.
Megyn Kelly’s strong opinion about keeping drag queens away from children has started an important conversation about protecting the innocence of kids. As a mother, Kelly understands how important it is to follow traditional American values and protect children from things that might be harmful to them.
In a world where rules and norms are constantly changing, it’s important to make sure kids grow up in a safe and caring environment. Many parents agree with Kelly’s concerns about making sure children are surrounded by positive influences.
As we deal with the challenges of modern parenting, we need to focus on the emotional and mental health of our kids. By teaching them values like strength, kindness, and honesty, we can help them grow into confident and caring people.
Join us in supporting the protection of childhood innocence and the traditional values that have made our country strong. Together, we can create a world where children can grow, thrive, and face life’s challenges with confidence. Stay tuned for more content that aims to help parents and caregivers on their journey to raising the next generation.
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