Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Uncover the Mystery: The Antique Hand Well Water Pump
Envision entering your grandmother’s backyard and encountering something ancient, corroded, and immensely captivating. You find yourself staring at this strange device and asking yourself, “What in the world is this?” Nevertheless, you are not alone in your curiosity, my fellow adventurers. Even with the combined power of the entire internet, the mystery behind the old cast iron hand well water pump remains rather enigmatic.
But do not worry! I’m here to explain this historic gem in simple, down-to-earth terms. Imagine a time when high-tech devices and contemporary faucets were only dreams. Rather, they depended on a dependable ally that stood tall in their backyard: the hand well water pump. This robust marvel with a rusty tint was the key to getting water that could sustain life.
An Iron-Forged Hero
Why is this artifact so unique? Let me now present the main attraction: a hand well water pump made of strong, long-lasting cast iron. Our grandparents had faith in this super hero stuff to make something that would endure a lifetime.
Imagine being able to easily turn a handle up and down. Man and nature alike are quenched as this miraculous device quenches their thirst with every movement, drawing water from a deep subterranean well.
The Everlasting Water Source
Take a trip back in time to when electricity was only a pipe dream. As the most dependable source of water, this hand well water pump was essential to the survival of innumerable villages. It was like having your very own hydration genie right at your fingertips, without the need to rub any lamps.
This little pump was a lifesaver—it could be used for anything from irrigating crops to filling tubs for opulent soaks to simply quenching your thirst on a steamy summer day. It served as a monument to our predecessors’ inventiveness and practicality in using the life-giving water that nature had given them.
The Lost Story
Few people in our contemporary world—powered by the all-powerful Google—are aware of this marvel of cast iron. It functions as an enigmatic historical code that only a small number of history buffs can decipher. But isn’t that what makes it so lovely? There are legends associated with this pump that date back to a time when laboring humans painstakingly extracted water from the Earth’s interior.
So, the next time you find one of these amazing artifacts in your grandmother’s backyard, stop and enjoy it. Go back in time and recognize the tenacity and resourcefulness of our forebears. Allow this brief historical account to serve as a reminder of the progress made in our quest to understand the power of water.
Leave a Reply