How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

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Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

I Accidentally Heard My Mother-in-Law and Husband Conspiring to Keep Food Away from Me Because They Thought I Was Overweight

“Play dumb. And I’ll take all the food. I’m ashamed to have such a big daughter-in-law. She’s too fat,” Noele continued, her voice dripping with disdain.

I felt my heart shatter into a million pieces. Three years ago, I gave birth to our son at 40, and my body never bounced back.

I worked long hours to support our family, and I even helped Noele financially when she needed it. How could she say such hurtful things about me?

I put down my knitting and stared at the wall, trying to process what I’d just heard. Tears welled up in my eyes, but I blinked them away. I didn’t want to cry, not now.

My phone buzzed, pulling me out of my thoughts. I realized I had been staring into space, my mind replaying last week’s events when Noele visited us.

I didn’t know all the missing food was her doing. She was sneakily removing food from the fridge because she didn’t want a fat woman in her son’s life.

I took a deep breath and checked the phone. It was a message from Alexander, my husband.

It said: “Hey honey, don’t wait up. My friends are insisting I stay over for a little more time :)”

Lately, he always seemed to have an excuse to stay away. I wondered if it was because of my weight, too. Did he really see me as an elephant?

I put my phone down and wiped my eyes. I needed to stay strong for my son. He was the light of my life, and I couldn’t let their hurtful words break me. But it wasn’t easy.

Every glance in the mirror reminded me of their conversation. Every meal I cooked felt like a betrayal.

I tried to focus on the positive. I had a good job, a beautiful son, and a home that I had worked hard to build. Noele’s comments couldn’t take that away from me. Yet, the pain lingered.

As I lay in bed that night, I kept replaying the conversation I had overheard. The sting of their insults was fresh, and the more I thought about it, the angrier I became.

“I can’t believe they think this way about me,” I whispered to myself, glancing at Alexander, who slept soundly beside me. “I’m the one working and buying all the food.”

I sighed and stared at the ceiling. It wasn’t fair. I had always tried to be kind and supportive. I put everyone else’s needs before my own, but what did I get in return? Cruel words and hurtful remarks.

Suddenly, it hit me. I had been too kind for too long. It was time to stand up for myself. I deserved respect and appreciation, not insults and judgment. I turned to look at Alexander again.

He seemed so peaceful, completely oblivious to the turmoil raging inside me.

I couldn’t keep living like this, letting their words break me down. Tomorrow, I would start making changes. I wouldn’t let Noele’s hurtful comments dictate how I felt about myself. And I wouldn’t let Alexander’s silence continue.

He needed to know how his words, or lack thereof, were affecting me. We were supposed to be partners, a team. It was time for him to step up and support me.

I woke up early, determined to put my plan into action.

After breakfast, I decided to visit the Asian market to buy some unique ingredients. As I entered the market, the variety of products overwhelmed me, but I knew exactly what I was looking for.

“Excuse me,” I said to the vendor, picking up a jar. “How much is this?”

The vendor smiled and told me the price. “These are very popular,” he said. “Great for special recipes.”

“Perfect,” I replied, adding several jars to my basket. “I’ll take these.”

Once I had everything I needed, I headed home. Alexander was out, and I knew Noele was supposed to come over in the evening. I had the whole day to prepare.

I took a day off from work to make sure everything was perfect. First, I emptied our fridge of all the old food items.

Then, I carefully filled jars and bottles with the ‘unique’ groceries I had bought, making sure they looked like the regular food jars Noele was used to seeing. I even labeled a few of them with familiar names to complete the illusion.

“This should do it,” I muttered to myself, feeling a mixture of excitement and nervousness.

After setting up the camera to capture Noele’s reaction, I took a step back to admire my handiwork. Everything was in place, and now all I had to do was wait.

I spent the rest of the day tidying up and making sure there was no evidence of my plan.

As the evening approached, I felt a mix of anticipation and nerves.

Noele arrived right on time, and I made sure to be out of the house for a few hours, giving her the perfect opportunity to raid the fridge.

When I returned home, I walked into the kitchen to find Noele pale and shaking, holding a jar filled with live insects. Her eyes were wide with shock and anger.

“What the hell is this?!” she screamed, her voice trembling.

I put on my most innocent face. “Oh, Noele, what’s wrong? Did you find something you didn’t like?”

“These… these jars! They’re filled with bugs! And some of them are still alive! Are you insane?” she shouted, her hands shaking as she held up the jar.

“Oh, those?” I replied calmly. “I thought you might enjoy some exotic snacks. I hear they’re very nutritious.”

“This is disgusting! How could you do this?” she yelled, her face turning red with anger.

I took a deep breath. “How could I do this?” I snapped. “How could you steal from me and insult me behind my back? You thought I wouldn’t find out? You thought I wouldn’t hear you calling me an elephant and plotting to take all the food I buy with my hard-earned money?”

Noele’s face paled even more. She opened her mouth to speak but couldn’t find the words. I continued, my voice steady and firm.

“I’ve put up with your insults and disrespect for too long, Noele. I work hard to support this family, and all you do is take advantage of my kindness. Well, not anymore. This is my home, and you will respect it and me.”

At that moment, Alexander walked in, looking shocked and confused.

He glanced at the jar in Noele’s hand, then at me. “What’s going on here?”

“Oh, your mother is just discovering my special surprise for her,” I said calmly. “I decided to stock up on some unique groceries.”

Noele thrust the jar towards him. “She filled the fridge with insects! This is her idea of revenge!”

I wasn’t done yet.

“Actually,” I interjected, “it’s my idea of justice. You both thought you could humiliate me and take advantage of me. Well, now you know that actions have consequences. You don’t get to insult me and steal from me without facing the fallout.”

“This is outrageous! You’re out of your mind!” Noele shouted, her voice shaking with fury.

“Maybe,” I replied, meeting her glare. “Or maybe I’m just tired of being disrespected in my own home. You can leave now, and don’t bother coming back unless you plan to treat me with the respect I deserve.”

Noele stormed out, still clutching the jar, and Alexander stood there, speechless.

“I can’t believe you did that,” he finally said, his voice filled with shock. It was time to teach my husband a lesson.

“Believe it,” I said firmly. “And if you think for one second that I’ll tolerate this behavior from either of you again, think again. This is my house, and I won’t be treated like a doormat.”

Alexander looked down, his face flushed with embarrassment. “I… I’m sorry,” he said quietly.

“Sorry isn’t enough,” I replied.

“You need to earn back my trust and respect. Until then, don’t expect things to go back to normal. And I hope you’re looking for a job. Because you clearly don’t help me at home. Maybe if I have the time, I can focus on my health, yes?”

From that day forward, the dynamic in our house changed. Noele didn’t dare to show us her face since then, and Alexander had a lot to make up for. Sometimes, you have to take a stand and teach people that you won’t be pushed around.

Do you think I was right to take a stand for myself?

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