In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Heartbroken Gary Sinise mourning sudden death of son, 33
Forrest Gump star Gary Sinise shared the heartbreaking news of his son’s passing on the Gary Sinise Foundation‘s website and his Instagram page, revealing that the 33-year-old McCanna Anthony “Mac” Sinise lost his battle to cancer.
Mac was diagnosed with a rare form of cancer known as Chordoma on August 8, 2018, just three months after his mother was diagnosed with stage three breast cancer.
However, as his mother Moira’s treatment was successful, Mac’s condition only worsened over time, gradually robbing him of his mobility.
Gary expressed his immense grief for the loss of his loving son.
“Like any family experiencing such a loss, we are heartbroken and have been managing as best we can. As parents, it is so difficult losing a child. My heart goes out to all who have suffered a similar loss, and to anyone who has lost a loved one. We’ve all experienced it in some way. Over the years I have met so many families of our fallen heroes. It’s heartbreaking, and it’s just damn hard,” the heartbroken actor wrote.
“Our family’s cancer fight lasted for 5 ½ years, and it became more and more challenging as time went on. While our hearts ache at missing him, we are comforted in knowing that Mac is no longer struggling, and inspired and moved by how he managed it. He fought an uphill battle against a cancer that has no cure, but he never quit trying.”
A number of celebrities posted messages of support for Gary and his family on Instagram.
“We are so sorry Gary. You & your family are deeply loved by so many,” wrote Angie Harmon. “We are all praying for you. Love you so very much.”
Alyssa Milano, meanwhile, posted: “I’m so sorry, Gary. I’m praying for your family. And sending you love and strength.”
Mac’s life was a fulfilling one. He joined the Gary Sinise Foundation as an assistant manager of education and outreach and pursued his passion for music until the very end. He performed alongside his father in the Lt. Dan Band as a drummer.
Since his diagnosis, Mac had undergone five spine surgeries and was left paralyzed from his waist down, but he never stopped doing what he loved; making music. Just before his passing, he had completed work on an album Resurrection & Revival.
Mac studied songwriting and composition at the University of Southern California from where he graduated.
Gary said that the family is ensuring Mac’s album, Mac Sinise: Resurrection and Revival, is released and pressed on vinyl.
Mac was laid to rest on January 5.
We are so sorry for Gary Sinise loss. Our thoughts and prayers go to him and his family during this time of grief.
Leave a Reply