In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Teen who went missing in 1998 found alive in neighbor’s cellar
An Algerian man who went missing at the age of 19 was found alive recently, astonishing his family and community.
Omar bin Omran, who disappeared in 1998, is now 45 years old. He was discovered in a neighbor’s cellar, just 650 feet away from his family’s home, according to Al Jazeera.
The discovery ended a 26-year-long mystery that began during the tumultuous period of the Algerian civil war. Given the extended duration of his disappearance, some relatives had presumed him dead. However, his mother, who passed away in 2013, reportedly never lost hope that her son would be found alive.
The suspected captor, a 61-year-old man, was arrested at the scene after attempting to flee, BBC reported. Algeria’s Ministry of Justice condemned the act as “heinous” and confirmed that an investigation is ongoing to uncover the full extent of the circumstances surrounding bin Omran’s captivity.
Currently, Omar bin Omran is receiving comprehensive medical treatment for both physical and psychological traumas, as reported by the BBC. Remarkably, bin Omran revealed that over the past 26 years, he occasionally saw some of his family members but was unable to reach out for help. He claimed that his captor had cast a “spell” on him, rendering him incapable of seeking assistance.
The bizarre and tragic kidnapping was brought to light recently due to an alleged inheritance dispute between the suspect and his brother. The suspect’s brother posted incriminating information on social media, which prompted the National Gendarmerie — responsible for police services in Algeria’s rural areas — to investigate further. This led to a search of the suspect’s house, resulting in the discovery of bin Omran.
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