Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
GEORGE CLOONEY’S WIFE AMAL WOWS IN BACKLESS GOWN – FANS CAN’T STOP TALKING ABOUT HER NEW LOOK
Amal Clooney looked stunning at the 81st Venice Film Festival, wearing a beautiful soft yellow backless corset gown.
As a human rights lawyer, Amal was there to support her husband, George Clooney, at the premiere of his new film, “Wolfs.” She turned heads with her elegant style on the red carpet.
Amal Clooney wowed at the Venice Film Festival in a sleeveless Versace gown. The gown featured detailed lace work, a low scooped back, and delicate thin straps, making it both elegant and stunning.
The gown highlighted Amal Clooney’s waist and flowed into a dramatic ruffled skirt with a short train. She styled her hair in loose waves, parted to the side, and wore elegant pearl drop earrings.
Embracing George, 63, the couple beamed at each other, their eyes locked in a loving gaze as they posed for photos at the event. George Clooney, who looked dapper, opted for a timeless black suit and bowtie.
Embracing each other, George, 63, and Amal beamed with love as they posed for photos. George looked dapper in a classic black suit and bowtie.
Amal’s appearance at the Venice Film Festival got a lot of attention online. Many people praised her look, with comments like, “Amal’s hair is stunning \” and “Amal is literally perfect.”Some fans admired her style, saying things like, “Amal Clooney has been slaying during the Venice Film Festival very look is perfect! Very classy.” Another complimented her beauty with, “Amal is absolutely gorgeous,” and “Amal Clooney gets more beautiful every day .”
However, not all comments were positive. Some criticized her hair, with remarks like, “Who did the hair extensions?! 
Horrible hairdresser,” and noted that she looked different with lighter hair, saying, “Amal looks so different with lighter hair.”
There were also comments comparing her look to Medusa, with one user saying, “Amal Clooney favors Medusa.”
Glam expert Dimitris Giannetos shared how he styled Amal Clooney for the Venice Film Festival. He aimed for a classic Italian look, inspired by Sophia Loren. Dimitris used Garnier Fructis Hair Filler Serum to make Amal’s hair glossy and voluminous, and L’Oréal Paris Le Color Gloss in Honey Blonde for a caramel highlight on her face. He described the look as a “big bouncy blowout and shimmery bronzy makeup.”
At the festival, Amal and George Clooney spent time with Brad Pitt and his girlfriend, Ines de Ramon. They enjoyed dinner together and later posed on the red carpet for the premiere of “Wolfs.”
Before the festival, Amal and George were seen arriving in Venice. Amal wore a bright yellow minidress with a tiered skirt, a wide-brimmed straw hat, and espadrilles. She was smiling and holding George’s hand.
While Amal’s red carpet looks are usually praised, some fans felt that her white crochet dress from August 26, 2024, wasn’t her best look.
Amal Clooney wore a crochet dress from Chanel’s Resort 2023 collection for their outing. The dress, designed by Virginie Viard, has both open and closed stitching panels and is covered in silver sequins for a touch of glam.
This Chanel dress was part of Look 61 in the Cruise 2022/23 fashion show. On the runway, it was shown with a crystal-embellished handbag, a sparkly black jacket, a necklace, and strappy heels.
Amal styled the dress differently by skipping the jacket and adding large silver earrings and metallic silver heels. George Clooney complemented her look in a beige suit jacket and formal pants.
When Amal Clooney wore her crochet dress in Italy, people shared their opinions online. Many critics focused on the dress’s pockets. Some called the dress “silly” for a serious lawyer and said the pockets were unattractive.
One person commented that the dress looked like it had been attacked by a tablecloth, while another thought it was a mix of cozy and fancy styles.
On the positive side, a few fans liked the dress’s pockets, and some found the style confusing but still beautiful.
Despite the mixed reactions, the crochet dress has become a major trend for summer 2024. Many fashion brands are inspired by bohemian styles, like crochet, that have a ’70s vibe.
Designers today are updating crochet dresses with modern touches, like sleek shapes and new patterns, making them a must-have for any wardrobe.
While some people commented on Amal Clooney’s dress, others focused on how she and her husband, George Clooney, looked together. Some comments noted the age difference between them, with one person saying George looked old next to Amal.
A Facebook user even mentioned that Amal looked like George’s daughter. Another comment criticized the idea of them being the most glamorous couple.
Despite the mixed reviews, some fans defended them, praising Amal’s style and George’s appearance.
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